01
Competition Coaching & Preparation
Structured preparation for barista competitors, from routine development and concept refinement to sensory calibration, feedback and stage readiness.
- Routine Development
- Sensory Calibration
- Stage Readiness
Felix OumaCoffee Excellence
Master roaster and World Barista Championship competitor. Founder of Coffea Academy. Specializing in competition coaching, roasting consulting, and sensory training.
PrecisionPerformanceMastery
Expertise
Practical support across craft, quality and performance.
I works with coffee businesses, professionals and competitors across training, roasting, sensory development, quality systems and competition preparation.
02
Coffee Roasting & Profile Development
Roast development focused on clarity, consistency and repeatability, with practical support for building profiles that match the intended coffee and production goals.
- Profile Development
- Roast Consistency
- Production Repeatability
03
Sensory Training & Quality Control
Structured sensory development and quality-control systems that help teams evaluate coffee more consistently and make better decisions throughout production and service.
- Cupping Protocols
- Flavor Calibration
- Quality Control Systems
04
Barista Training Programs
Practical training for individual baristas and café teams covering espresso, extraction, workflow, milk preparation, service and repeatable operating standards.
- Team Development
- Extraction Skills
- Workflow & Standards
05
Café Consulting & Coffee Operations
Support for coffee businesses that want stronger systems around menu development, workflow, equipment decisions, production planning and day-to-day coffee quality.
- Workflow Design
- Menu Development
- Operational Systems
Professional Coffee Education
Founder · Coffea Academy
From competition to education.
Founder & Lead Instructor
A professional coffee training institution focused on developing baristas, roasters, and sensory professionals through structured, practical, and competition-informed education.
Courses range from foundational barista skills to advanced sensory training and roast development— designed to elevate professionals at every level.
Core offerings
Barista FundamentalsRoast Development & Profile BuildingAdvanced Sensory TrainingCompetition PreparationQuality Control & Green Evaluation
Experience
Competition, roasting, sensory, production and quality systems.
Education
Structured learning designed to turn coffee knowledge into practical skill.
Selected Work
Competition precision backed by professional experience.
Felix's work extends beyond the competition stage into roasting, production, quality control, product development and coffee training.
Professional Experience
Production Supervisor
01Baja Coffee
Production Supervisor & R&D: led product development, quality control pipelines, and production scale-up initiatives.
Head Roaster
02Moyee Coffee — Fairchain Kenya
Built and managed roasting operations for a social-enterprise model connecting Ethiopian and Kenyan farmers directly to consumers.
Head of Coffee & Training
03Banadiria Coffee Roaster
Developed the company's first structured roasting protocols and staff training curriculum from the ground up.
Credentials
Standards-backed knowledge.
Professional certifications sit alongside years of practical work, competition experience and coffee education.
Coffee Quality Institute
01Q Grader License
Certified Green Coffee Grader · CQI
Specialty Coffee Association
02Barista Professional
CSP Barista · Professional Level
Specialty Coffee Association
03Coffee Skills Programme
Intermediate & Professional · Multiple Modules
Kenya Barista Championship
04National Champion 2025
WBC Representative · Milan, Italy 2025
Industry Experience
05Head Roaster & Production Lead
Moyee (Fairchain Kenya) · Baja · Banadiria Coffee
Coffea Academy
06Founder & Lead Instructor
Educator · Curriculum Developer · Mentor
About Felix
A coffee career shaped by returning to the craft.
I don't just make coffee — I design how it is experienced.
I'm Felix Ouma, a coffee professional, 2025 Kenyan Barista Champion, and production leader working at the intersection of roasting, sensory science, and coffee systems. My journey has taken me from hands-on barista craft to leading production at scale — managing roasting operations, optimizing workflows, and building systems that deliver consistent, high-quality coffee under pressure.
What drives me is simple: coffee is not just a taste — it is a multi-sensory experience. Flavor is created through the integration of aroma, texture, taste, and perception. My work focuses on controlling these variables to create coffee experiences that are not only consistent but memorable.
Beyond the bar and roastery, I am building Coffea Academy — a platform focused on developing skilled, thinking coffee professionals. I don't teach recipes. I teach understanding, systems, and sensory awareness.
Philosophy
Precision creates freedom. Systems create consistency. Details define quality.
Precision creates freedom.
Systems create consistency.
Details define quality.
Why Work With Felix
World-Stage Credibility
Competing at WBC 2025 as Kenya's representative — technical excellence validated at the highest level of the global industry.
Dual-Track Expertise
Rare combination of competition precision and production-scale experience — I bridge the gap between craft and commerce.
Q Grader & SCA Certified
Internationally recognised credentials from CQI and SCA — giving clients verified, standards-backed sensory and technical guidance.
Systems-First Thinking
Every consultation and training programme is built around repeatable, scalable systems — not one-off fixes.
African Coffee Perspective
Deep roots in East African specialty coffee — uniquely positioned to connect origin stories, terroir knowledge, and global market expectations.
Get in touch
Tell me what you're trying to improve.
Whether the challenge is training, quality, competition, roasting or coffee operations, start with the problem.
Location
Nairobi, Kenya · Global
Available for
Team trainingCoffee consultingCompetition preparationRoasting & sensorySpeaking & workshops
Start with the challenge.
Share a little context and Felix can identify the most useful next step.
Get in touch
Tell me what you're trying to improve.
Whether the challenge is training, quality, competition, roasting or coffee operations, start with the problem.
Location
Nairobi, Kenya · Global
Available for
Team trainingCoffee consultingCompetition preparationRoasting & sensorySpeaking & workshops
Start with the challenge.
Share a little context and Felix can identify the most useful next step.